Privacy Policy

1. Introduction

True North Lotto Hub Corp. ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lottery ticket service website and platform (collectively, the "Service").

By accessing or using our Service, you agree to this Privacy Policy. If you do not agree, please do not use our Service.

2. Information We Collect

2.1 Personal Information

When you register for an account or use our Service, we collect:

• Full name, date of birth, and government-issued ID information (for age verification)
• Email address and phone number
• Residential address and province of residence
• Payment information (credit/debit card details, banking information)
• Account credentials (username and encrypted password)
• Lottery ticket selections and purchase history

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• IP address, browser type, and operating system
• Device identifiers and mobile network information
• Pages visited, time spent, and referring website
• Cookies and similar tracking technologies
• Location data (with your consent)

2.3 Information from Third Parties

We may receive information from:

• Identity verification services to confirm your age and identity
• Payment processors regarding transaction status
• Lottery corporations for prize claim verification
• Analytics providers to understand Service usage

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Provision: To process lottery ticket purchases, manage your account, and facilitate prize claims
• Age Verification: To confirm you meet the minimum age requirement (19+) as required by law
• Payment Processing: To process transactions securely and prevent fraud
• Communication: To send you confirmations, notifications, updates, and customer support
• Legal Compliance: To comply with applicable lottery regulations and legal obligations
• Security: To protect against unauthorized access, fraud, and other illegal activities
• Improvement: To analyze usage patterns and improve our Service
• Marketing: To send promotional communications (with your consent, which you may withdraw)

4. Information Sharing and Disclosure

We may share your information with:

4.1 Lottery Corporations

We share necessary information with official lottery corporations to purchase tickets on your behalf and process prize claims.

4.2 Service Providers

We engage third-party companies to provide:

• Payment processing and fraud prevention
• Identity and age verification services
• Customer support and communication platforms
• Data analytics and website hosting
• Security and data protection services

4.3 Legal Requirements

We may disclose your information when required by law, including:

• In response to legal processes (subpoenas, court orders)
• To comply with regulatory requirements
• To protect our rights, property, or safety
• To prevent fraud or illegal activities
• For tax reporting purposes

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All sensitive data is encrypted in transit (SSL/TLS) and at rest
• Access Controls: Strict authentication and authorization protocols
• Secure Servers: Data stored on secure, monitored servers in Canada
• Regular Audits: Periodic security assessments and vulnerability testing
• Employee Training: Staff trained on data protection and confidentiality
• Incident Response: Procedures in place for data breach notification and response

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Under Canadian privacy laws (PIPEDA), you have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Portability: Request transfer of your data to another service provider
• Consent Withdrawal: Withdraw consent for marketing communications at any time
• Objection: Object to certain processing activities
• Complaint: File a complaint with the Privacy Commissioner of Canada

To exercise these rights, contact us at:

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain your logged-in session
• Remember your preferences and settings
• Analyze website traffic and user behavior
• Personalize content and advertising
• Prevent fraud and improve security

You can control cookies through your browser settings. However, disabling cookies may affect Service functionality. For more information, see our Cookie Policy.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our Service and fulfill transactions
• Comply with legal and regulatory requirements (minimum 7 years for financial records)
• Resolve disputes and enforce our agreements
• Maintain records for prize claim verification

After the retention period, we securely delete or anonymize your information in accordance with applicable laws.

9. Children's Privacy

Our Service is strictly for adults aged 19 and older. We do not knowingly collect personal information from anyone under 19. If we discover that we have inadvertently collected such information, we will promptly delete it.

If you believe a minor has provided us with personal information, please contact us immediately at [email protected].

10. International Data Transfers

Your information is primarily stored and processed in Canada. If we transfer data outside Canada, we ensure adequate protection through:

• Standard contractual clauses
• Privacy Shield frameworks (where applicable)
• Other legally recognized transfer mechanisms

11. Third-Party Links

Our Service may contain links to third-party websites (including lottery corporations and responsible gambling resources). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to your registered email address
• Displaying a prominent notice on our Service

Your continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.